What is Hubspot?
With the onslaught of numerous technological advancements, people are asking, "What is HubSpot?" The marketing software has revolutionized Internet marketing since its creation in 2005. Its users are based mainly in the United States and has grown from an estimated 1,400 in 2009 to more than 3,600 in 2010.
Concept
HubSpot software provides users an Internet advertizing mechanism by using inbound marketing, which focuses advertisements on being found by a potential customer. In other words, the advertisements that are viewed are related to the page in which the Internet user is browsing. The concept centers around the idea that the advertiser earns their placement on the webpage. For example, the advertiser could provide information that relates to the website on which the user is browsing. This is in contrast to outbound marketing, which focuses on advertisers paying for their advertisements and issuing press releases, for example. Popups fall under the category of outbound marketing because they interrupt potential customers, rather than allowing them to find the advertisements and then click on them. One of the software's founders stated that the inbound marketing is in contrast to the strategy that has advertisers "buy, beg, or bug their way in."
The software also aims to be more effective at enticing clients to click on ads.
The products created by the HubSpot software assists customers in using and measuring Internet marketing techniques such as social media, search engine optimization and blogging. The tools used to measure the productivity of each technique include a keyword grader, which allows the user to use keywords that are common and not used very often by the company's competition.
The link grader helps the user compare and assess the authority and number of the inbound links that are generated on the search engine results page.
The page grader provides suggestions on the length of the title used by the advertiser, as well as the tags and images.
The website grader compares the websites for search engine optimization qualities and the software provides suggestions for improvement. An advanced and paid version of the software provides trends and various other features that aren't included in the free version.
Controversy
The software was under heat when its website grader program was criticized for giving misleading results that was claimed to be less superior than human analysis. Users asked questions like "What is Hubspot to claim that they can streamline the collection of data previously collected by people?" Others, however, have touted the system, saying it is far superior to human data collection.
Value
So, what is HubSpot to an advertiser? Well, two studies at MIT Sloan School of Management shows a much larger return to a company using the technology. The company has published multiple success stories about companies that have seen considerable growth in sales after using the software. Other studies have detailed a favorable return on investment by using the HubSpot methodology.
The success has gone so far as to earn the software the placement on the Lead411's Hottest Boston Companies list.
The software was also noted in the SaaS and Enterprise category for an "AlwaysOn East Top 100" company.
In 2010, HubSpot was the recipient on the "TiE50 Award," and it was given the BtoB Social Media Marketing Award in the same year.
History
The company was founded by Brian Halligan and Dharmesh Shah when they met at the Massachusetts Institute of Technology in 2004. The pair went on to incorporate HubSpot in June 2006.
The company was initially supported by General Catalyst Partners, Scale Venture Partners, Sequoia Capital, Salesforce.com, Google Ventures and Matrix Partners.
With the onslaught of numerous technological advancements, people are asking, "What is HubSpot?" The marketing software has revolutionized Internet marketing since its creation in 2005. Its users are based mainly in the United States and has grown from an estimated 1,400 in 2009 to more than 3,600 in 2010.
Concept
HubSpot software provides users an Internet advertizing mechanism by using inbound marketing, which focuses advertisements on being found by a potential customer. In other words, the advertisements that are viewed are related to the page in which the Internet user is browsing. The concept centers around the idea that the advertiser earns their placement on the webpage. For example, the advertiser could provide information that relates to the website on which the user is browsing. This is in contrast to outbound marketing, which focuses on advertisers paying for their advertisements and issuing press releases, for example. Popups fall under the category of outbound marketing because they interrupt potential customers, rather than allowing them to find the advertisements and then click on them. One of the software's founders stated that the inbound marketing is in contrast to the strategy that has advertisers "buy, beg, or bug their way in."
The software also aims to be more effective at enticing clients to click on ads.
The products created by the HubSpot software assists customers in using and measuring Internet marketing techniques such as social media, search engine optimization and blogging. The tools used to measure the productivity of each technique include a keyword grader, which allows the user to use keywords that are common and not used very often by the company's competition.
The link grader helps the user compare and assess the authority and number of the inbound links that are generated on the search engine results page.
The page grader provides suggestions on the length of the title used by the advertiser, as well as the tags and images.
The website grader compares the websites for search engine optimization qualities and the software provides suggestions for improvement. An advanced and paid version of the software provides trends and various other features that aren't included in the free version.
Controversy
The software was under heat when its website grader program was criticized for giving misleading results that was claimed to be less superior than human analysis. Users asked questions like "What is Hubspot to claim that they can streamline the collection of data previously collected by people?" Others, however, have touted the system, saying it is far superior to human data collection.
Value
So, what is HubSpot to an advertiser? Well, two studies at MIT Sloan School of Management shows a much larger return to a company using the technology. The company has published multiple success stories about companies that have seen considerable growth in sales after using the software. Other studies have detailed a favorable return on investment by using the HubSpot methodology.
The success has gone so far as to earn the software the placement on the Lead411's Hottest Boston Companies list.
The software was also noted in the SaaS and Enterprise category for an "AlwaysOn East Top 100" company.
In 2010, HubSpot was the recipient on the "TiE50 Award," and it was given the BtoB Social Media Marketing Award in the same year.
History
The company was founded by Brian Halligan and Dharmesh Shah when they met at the Massachusetts Institute of Technology in 2004. The pair went on to incorporate HubSpot in June 2006.
The company was initially supported by General Catalyst Partners, Scale Venture Partners, Sequoia Capital, Salesforce.com, Google Ventures and Matrix Partners.
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